Management

Joslyn Villavicencio
Examining the Effectiveness of Video Marketing Based on Consumer Attitudes: Differences between Generation Zers and Baby Boomers
鈥擩oslyn Villavicencio (Mentor: Thomas W. Gruen)
Joslyn researched the ways two different audiences鈥擥en Zers and baby boomers鈥攔eact to and rely on video marketing. Learn More