91制片厂

When it comes to buying fresh produce, northern New Englanders value maintaining local farmland, supporting the local economy, and buying produce without pesticides, according to new research from the 91制片厂.

The research was conducted by NH Agricultural Experiment Station researcher John Halstead, professor of environmental and resource economics; Samantha Werner, a graduate student in environmental economics; and Nada Haddad, food and agriculture field specialist with 91制片厂 Cooperative Extension.

In northern New England, local agriculture is a growing industry. Legislation exists in Maine, Vermont, and New Hampshire that aims to enhance and expand local agriculture production. In order to ensure the success of expansion efforts, 91制片厂 researchers conducted a regional survey about consumer values and perspectives pertaining to local foods and agriculture.

Researchers found 54 percent of those surveyed said when purchasing any type of fresh produce, it was 鈥渧ery important鈥� that locally grown produce maintain local farmland. This was the most important factor for northern New England consumers. Other factors considered 鈥渧ery important鈥� to consumers include supporting the local economy (46 percent) and buying produce that is grown without pesticides (45 percent).

Surprisingly, consumers consider 鈥渓ocally grown鈥� to be only 鈥渟omewhat important鈥� or just 鈥渋mportant.鈥� Organically grown produce had the highest percent of 鈥渘ot important鈥� responses (20 percent).听听

鈥淐onsumers are motivated to purchase local and organic produce for similar reasons, such as the produce supports the local economy, healthy eating, and for the quality of these produce options. Price, however, is still the main deterrent for those who do not purchase local and organic produce. Consumers are most likely to try a new type of produce option if it is offered in a taste-test station. Additionally, consumers prefer different methods听of communication depending on their age -- older consumers are more interested in newspaper ads while younger consumers prefer social media outlets. Both age groups find word-of-mouth and road signs to be preferable methods of receiving information about their local vendors,鈥� the researchers said.

This material is based upon work supported by the NH Agricultural Experiment Station, through joint funding of the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award numbers 1002686 and 0233237, and the state of New Hampshire.

These research results will be discussed at 9^th听Annual NH Direct Marketing Conference Wednesday, Nov. 1, 2017, at the Portsmouth Country Club. They also can be viewed in the publication,听

Founded in 1887, the听听at the听听is 91制片厂鈥檚 original research center and an elemental component of New Hampshire's land-grant university heritage and mission. We steward federal and state funding, including support from the听, to provide unbiased and objective research concerning diverse aspects of sustainable agriculture and foods, aquaculture, forest management, and related wildlife, natural resources and rural community topics. We maintain the Woodman and Kingman agronomy and horticultural research farms, the Macfarlane Research Greenhouses, the Fairchild Dairy Teaching and Research Center, and the Organic Dairy Research Farm. Additional properties also provide forage, forests and woodlands in direct support to research, teaching, and outreach.