Center for Social Innovation and Enterprise fosters franchising

Friday, March 2, 2018
Rachel Vaz '18

Rachel Vaz '18 at听a sunflower farm in听Dodoma, Tanzania.

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Gina Occhipinti '18


91制片厂 seniors Rachel Vaz and Gina Occhipinti spent part of their winter break in Tanzania, Vaz working with a group that helps farmers improve agricultural practices and Occhipinti with a social enterprise that offers coding education to girls.

At the same time, Chelsea Evankow 鈥18 was in Uganda, graduate student Ana Alejandro was in Nicaragua and doctoral candidate Yusi Wang Turell was in India, all, like Vaz and Occhipinti, conducting research as part of their fellowships through 91制片厂鈥檚 Social Sector Franchise Initiative (SSFI).

A program of the Center for Social Innovation and Enterprise, the initiative provides information on social sector franchising, which uses the business franchising format to reach large numbers of customers, to businesses and nongovernmental organizations (NGOs) working in such areas as healthcare, clean water and sanitation, clean energy and education. Last fall, five social enterprises were chosen and matched with experts from the commercial franchising world for mentoring and support.

The groups also were paired with the student research fellows who, in addition to their field trips, continue to gather data, host conference calls and write blog posts.

鈥淲e are excited that we can engage students from across many different majors in this work that harnesses a successful commercial business model and uses it explicitly to advance economic development and bring life-changing goods to communities across the globe,鈥 says Fiona Wilson, executive director for the Center for Social Innovation and Enterprise.

Ana Alejandro
Graduate student Ana Alejandro

Adds Bill Maddocks, program director for the Social Sector Franchise Initiative 鈥淥ur fellows are working with five very different businesses that are each at different stages of growth. All have replicated their model at some level beyond a single unit. None of them are startups.鈥

In fact, , a micro franchise of Supply Hope has nearly 100 stores in Nicaragua. The enterprise, which aims to increase access to nutritious affordable food, offers women the opportunity to start their own businesses through in-home markets that serve the community.

鈥淚n doing so, they are able听to learn and grow to ultimately provide a better life for their children while also providing healthier food options for the surrounding communities,鈥 says Ana Alejandro, an immigrant from Uruguay who is working toward a master鈥檚 degree in social work.

brings low-cost solar and energy-efficient lighting to people living in India鈥檚 urban slums through a network of local entrepreneurs.

鈥淚t was incredible to see a business model that we typically associate with franchises like fast food听restaurants听and hotel chains听being used as a powerful force for social and environmental good,鈥 says Yusi Wang Turell, a doctoral candidate in natural resources and environmental studies.听鈥淎s Pollinate explores different options for replicating for scale and incentivizing employees at different levels, we will follow along to see if听concepts听from the business format franchising methodology are applicable to its approaches to growth and structure.鈥

Yusi Turell with "pollinators" in India

Yusi Turell with 鈥減ollinators鈥 in India听


A business-in-a-box concept is used by (Wessex Social Ventures) with its local NGOs in Uganda, where Chelsea Evankow 鈥18 conducted her research. 鈥淏asically, they provide everything for the local NGOs and their entrepreneurs听to be successful,鈥 she says.听

WSV鈥檚 three social franchises are designed for communities where people live on less than $2 a day. Their 鈥淢illion, Million, Million鈥 plan seeks to provide 1 million school children with safe, hygienic toilets, 1 million girls with affordable, hygienic sanitary towels and 1 million people with access to safe, affordable lighting within five years. Evankow, a dual biology and women鈥檚 studies major with a minor in Africana and African studies, says, 鈥淲SV is empowering entrepreneurs to implement听sustainable solutions that听impact their economy, education and health.鈥澨

Chelsea Evankow 鈥18
Chelsea Evankow 鈥18

鈥淥ur research fellows do a lot of work; we really expect a lot from them,鈥 Maddocks says. 鈥淭hey end up being a kind of third informant in the process and help to identify ways the franchises could be more effective in meeting their expansion goals.鈥

Rachel Vaz 鈥18, who is majoring in business administration with a concentration in international business and economics and minoring in Spanish and Latin American studies, is working with (LBI), a social franchise that promotes economic development for farmers and low-income households.

鈥淭he franchise approach of this business allows for close proximity to the villages and also for longer-term work in the communities, as opposed to shorter NGO projects,鈥 Vaz says. 鈥淪ince they started working with LBI, farmer groups have been more active, collaborative and entrepreneurial.鈥

Gina Occhipinti鈥檚 research in Tanzania with , a franchise enterprise that provides code training for girls, gave her the chance to 鈥済et a real critical view of how the organization was working on the ground.鈥

Hear Rachel Vaz talk more about the work of the Center for Social Innovation and Enterprise in this 91制片厂 Podcats episode.



鈥淚 had interviews with several girls involved in the program, some new, some experienced, running their own companies and employing people 鈥 and they're only 15 years old,鈥 says Occhipinti, an economics major minoring in French. 鈥淚 learned about how much Apps and Girls changed them for the better, gave them confidence, and gave them technology skills to the point they didn't doubt whether they could go to university or get a job or start their own venture.鈥

鈥淩eally what 91制片厂 is involved in is building a new field,鈥 Maddocks says. 鈥淲e don鈥檛 know of another university that鈥檚 doing this. The franchise model is something that works really well in a developed country. Transferring that model to a developing country can be challenging.鈥

Adds Wilson, 鈥淐onsistent with our mission to engage and empower the next generation of changemakers, we are excited that we are able to leverage our work in the emerging field of social sector franchising to create meaningful, high-impact learning and research opportunities for students from across the 91制片厂 campus in partnership with community NGOs in the developing world.鈥

The Center for Social Innovation and Enterprise is a joint venture of the and the . The center听is collaborating on the initiative with the Rosenberg International Franchise Center at the Paul College.