Friday, January 22, 2021

"When you were with Ed, the food and the wine tasted better, the view was more spectacular, the music was crisper," Scott Hendrickson '89 of his friend, Ed Friedlander (above). "He made you feel more alive.鈥 [Courtesy photo/Vestmark]

When Scott Hendrickson first met Ed Friedlander, the two young men were standing in line to register for classes on their very first day at 91制片厂.

It was 36 years ago, and what is now a fast, online process was, in 1984, a very manual one 鈥 long waits standing in slow-moving lines in the sweltering late summer heat in the gym forced students to make small talk with each other to pass the time, asking where they鈥檙e from, what dorm they鈥檙e in, what they want to study.

It was a cumbersome registration process 鈥 but also fertile ground for strangers to become lifelong friends.

After meeting Friedlander that day in line, says Hendrickson, 鈥淚 quickly learned you never have an average day with Ed by your side.鈥

The friendships Ed created and cultivated from his 91制片厂 days continued for more than three decades, until his untimely death at the age of 53 in June 2020. He was struck suddenly by a non-COVID illness, which took his life in just a matter of weeks. In addition to friends and extended family, he leaves his wife, Debra Pulpi-Friedlander, two children, Madison and Colton, and his sister, Jane (Friedlander) Bannister 鈥87.

Wanting something positive to come from such a tragic loss, that circle of friends, family and business colleagues have donated to create a scholarship in Ed鈥檚 name at 91制片厂, to foster the entrepreneurial spirit in students that Ed exhibited nearly all of his life.

The Edward M. Friedlander 鈥88 Memorial Entrepreneurship Scholarship will be awarded through , or ECenter, to students who express entrepreneurial interests and skills, much like Ed鈥檚.

Hendrickson said it felt appropriate to inspire future entrepreneurs through this scholarship at 91制片厂. 鈥91制片厂 is really the thread that we all have in common. We all had such an amazing four, five, maybe six years at 91制片厂, and post-college, our friendships have only grown stronger.鈥

Ian Grant, director of the ECenter, looks forward to honoring Ed鈥檚 legacy by awarding this scholarship to a top performing, innovative student coming out of high school.

鈥淜nowing that the student will share the same passion that Ed had for new ideas and opportunities and get the chance to pursue them 鈥 here at 91制片厂 and beyond 鈥 is one of the best ways to celebrate Ed鈥檚 life. This will be the first scholarship awarded by the Entrepreneurship Center, so it takes on additional significance. We鈥檙e thankful for this gift, and truly humbled and honored that Ed鈥檚 friends and family have chosen to memorialize him by helping future 91制片厂 students.鈥

Friedlander graduated from 91制片厂 with a degree in civil engineering, and as such was a serious student 鈥 at least until Thursday nights would come around. He was a brother at Sigma Alpha Epsilon, and while he enjoyed the socializing on the weekends (especially costume parties, say his fellow SAE brothers), he also took seriously his various leadership positions within the fraternity.

IDEAS ARE EVERYWHERE

To help an entrepreneurial student in Ed鈥檚 memory, you can donate to the Edward M. Friedlander 鈥88 Memorial Fund.

In the years since 91制片厂, Ed served as a tremendous motivator to a close group of 20 or so friends from those days, says Scott. Ed was the one who would always get the friends together for annual ski trips, camping and fishing trips, or even a night out 鈥渂eing knuckleheads in Boston,鈥 says Hendrickson.

鈥淗e was this magnet 鈥 he took every opportunity to pull people together,鈥 Hendrickson says, recalling countless conversations where Ed would engage his friends in meaningful discourse, whether it was over a campfire during a rafting trip, or over martinis at a high-end restaurant. 鈥淓d was one of those people who made you feel more alive. He inspired a lot of us to be our best version on our best day, every day.鈥

After graduating in 1988, Ed spent more than a decade in sales at Newmarket International in Portsmouth, and for the last 15 years was the senior vice president of business development at Vestmark in Wakefield, Massachusetts.

At Vestmark his tenacity and commitment made an immeasurable contribution to the company鈥檚 growth and culture.

鈥淐olleagues who knew and worked with Ed say universally that he was a friend, a trusted and respected source of knowledge, levity, perspective, advice, counsel and ideas, and always giving of himself and his time,鈥 shares John Lunny, CEO of Vestmark. 鈥淓d had a great sense of humor and a creative and mischievous streak that made so many of us laugh and love him.鈥
Friedlander made it a point to not only hire 91制片厂 students or graduates, but also mentor them. Several of them were among the people who spoke at Ed鈥檚 celebration of life held in July, which drew a crowd of nearly 200 people, either in-person at an outdoor venue or online.

While his career was based in software sales, those who knew Ed say he was, at heart, an entrepreneur. 鈥淗is mind was always thinking of ideas,鈥 says friend Matt Witkos 鈥89. He could see opportunities in places overlooked by others. An avid skier and snowboarder, shortly after graduation, Ed developed a concept to use the wickets used to attach ski passes as a way to sell advertising. 鈥淓d had that innovative spirit in his blood from an early age.鈥
Jane (Friedlander) Bannister, Ed鈥檚 older sister by 16 months, was part of the reason he came to 91制片厂 as a freshman. The two had grown up close, and stayed close throughout their college years, sharing a car, at one point living across the street from each other. She said while many remember her brother as outgoing and personable, she recalls the shyness he worked hard to overcome, especially at college.

鈥淢y brother came to 91制片厂 and did things that were hard, like rushing a fraternity,鈥 she says. 鈥淗e took advantage of his time at 91制片厂 to learn his strengths, and overcome challenges. For him, college was about growing and experiencing new things.鈥

He grew up in Gaithersburg, Maryland, but he and Jane spent summers and winters with their parents Gloria and Edward on Moose Pond in Bridgton, Maine, where many college friends remembered meals prepared by Gloria and good times for a group of 鈥渉oliday-break orphans鈥 who couldn鈥檛 make it home for long weekends or breaks at 91制片厂.

Many friends recalled Ed talking about being part of the SEL, or Society for Excellent Living. It鈥檚 how Ed would describe his philosophy on life: taking advantage of good opportunities, pursuing extraordinary experiences, being passionate and working as a means to enjoy your family and friends.

鈥淓d was always open to trying new things; that鈥檚 the reason I ended up marrying him. He has a great sense of 鈥楬ey, why not try something and see what that鈥檚 like,鈥欌 says Debra. 鈥淭hat鈥檚 the reason he met so many interesting people; he loved to interact with people.鈥

In thinking of what kind of student should receive the scholarship, Witkos says it should go to someone whose mind was always humming with ideas. 鈥淓d would love this idea of being able to harness those ideas when a student comes in as a freshman and having this scholarship help guide that person to be an entrepreneur throughout their life.鈥