
Alexys Gilcreast 鈥18, president of the student-run Atkins Investment Group, is one of听dozens of students who will present research findings during the Paul College Undergraduate Research Conference on Thursday. (Photo: Jeremy Gasowski, Communications and Public Affairs)
Regardless of the research question, there is always a way to relate it to business.
From skiing to farm-fresh food and many things听between, students听will present their research in marketing consulting, real-life student investing, economics, hospitality management and business administration at Thursday's Paul College Undergraduate Research Conference (URC).
Students from the marketing workshop senior capstone course and members of the Atkins Investment Group听will give oral presentations on their work听 9 a.m. to 3:30 p.m in Holloway Commons, while students in the Mel Rines Angel Investment Fund will听presenting at Paul College.
The Atkins Investment Group, a student organization responsible for managing approximately $250,000 in long-equity and fixed-income positions, will present their financial research findings from the last year of managing their portfolio. 鈥淧resenting our findings each year allows us to share what we have learned with the student body, faculty and staff here at Paul College,鈥 says Alexys Gilcreast 鈥18, the group's president. 鈥淚n addition, it allows us to reflect on our investment strategy and seek catalysts for growth and improvement.鈥
Marketing workshop students will present the听findings from their semester-long consulting projects with external companies ranging from small nonprofits such as Dover鈥檚 Woodman Museum to global enterprises such as L.L. Bean. 鈥淚t really requires them to put what they鈥檝e learned in听classes over four years into action,鈥 says Peter Masucci, principal lecturer in marketing.
Students will also showcase their research during Paul College鈥檚 URC poster session from 11 a.m. to 3:30 p.m.
鈥淪ki resorts are a big factor around here, and I was curious to see how they were being affected by climate change.鈥
Garette Craig 鈥17 might be an economics major, but for his URC project, the Phoenix, Arizona, native was inspired by weather: specifically, New England snow.
Warmer winter temperatures have greatly affected the New England ski industry. Coming from Arizona, Craig noticed the significant economic impact that industry has on New England communities.
鈥淪ki resorts are a big factor around here, and I was curious to see how they were being affected by climate change,鈥 he says. 鈥淢y project is looking at the climate effects on the ski industry from an economic point of view. I wanted to look at how global warming has changed the ski industry鈥檚 market structure and what the industry had to do in order to compensate for the changing temperatures.鈥
One thing he learned while conducting this research surprised him. He noticed, he explains, 鈥渢hat there may have been the same amount of snow falling per year, but the problem lies in the amount of snow that stays on the ground overnight.鈥
Another economics student, Charles Dwyer 鈥17, was inspired by his 91制片厂 education, choosing to focus on the economics of a college degree.
鈥淢y research was to discover which major translates best into post-graduation employment success,鈥 he says. 鈥淚 also wanted to test my 91制片厂 education against national averages in regards to employment and early salary.鈥
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Written By:
Whittney Gould | Peter T. Paul College of Business and Economics | whittney.gould@unh.edu | 603-862-1704












































