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Paul College Faculty Research
91制片厂 Marketing Professor Turns Student Question into Global Business Guidebook
91制片厂 marketing professor Billur Akdeniz co-authored "International Marketing in a Changing World: A Managerial Guidebook," inspired by an MBA student who noted the lack of a single resource on global marketing. The book blends research, real-world cases, and practical tools to help managers navigate... Read More
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10/07/25Government Shutdown Could Leave Markets Vulnerable to Insider Trading, 91制片厂 Expert Says
When the federal government shuts down, agencies like the Securities and Exchange Commission (SEC) are forced to furlough most of their staff. That... -
08/21/2591制片厂 Study Finds Walkable Neighborhoods Eased Pandemic Mental Health Declines
91制片厂 economist Karen Conway鈥檚 new study finds that walkable neighborhoods helped buffer pandemic-related mental health declines. Using national data,... -
07/22/2591制片厂 Professor鈥檚 Book Shows How to Build High-Performing Teams
91制片厂 professor Vanessa Druskat鈥檚 new book The Emotionally Intelligent Team shares a research-based model for building high-performing teams by... -
07/02/2591制片厂 Study Shows Non-Competes Can Stifle Innovation
A 91制片厂 study cited by the Federal Trade Commission finds that stricter enforcement of non-compete agreements can lower the value of patents and...
Recent Stories
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09/20/21 - Artificial Intelligence Disrupting IndustriesArtificial intelligence (AI), now found in everyday products such as smart watches and cloud-based virtual assistants like Alexa and Siri, continues to transform the economy and... Read More -
09/20/21 - A Firm's Success Can Depend On Its CEO's MIndsetFor Assistant Professor of Finance ZhaoZhao He, earning Paul College's Outstanding Researcher of the Year Award in 2020 was all about hard work. 鈥淚 didn鈥檛 have much of a social... Read More -
03/03/21 - No Second Chance to Make Trusting First Impression - or is There?In business, as in life, it is important to make a good first impression and, according to research at 91制片厂, a positive initial interaction can be helpful in building a lasting... Read More -
12/29/20 - Using Business to Do GoodWhen听Shuili听Du was a doctoral student at Boston University, the academic field of marketing still focused on the marketing mix (i.e., product, price, promotion and channel... Read More -
10/28/20 - Can You Give Your Customer Too Much Love?Paul College associate professor of marketing Lin听Guo's study focuses on听customers鈥� relationships with their service providers. Read More -
09/03/20 - Shared Leadership Pays DividendsLeadership is a process, not a person, according to Michael听Kukenberger, assistant professor of organizational behavior.听听 Read More -
07/07/20 - The Ethics of Tax PracticeCertified Public Accountants (CPAs) in the United听States and three million accountants globally听must comply with a professional code of ethics. One core ethical principle, that of... Read More
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